Vasso Vassiliou

CEO, Innovation / Leo Burnett

I am an empathetic business leader, owner, and CEO of Innovation Advertising Ltd, one of the oldest and most established advertising agencies in Cyprus. Our agency is affiliated with the renowned Publicis Groupe and represents Leo Burnett and Starcom in Cyprus. With over two decades of experience, my journey began in market research and evolved into the dynamic world of advertising and communications. During my career, I've worked with leading international brands like P&G, VW Group, Visa, and managed various local accounts.

I am deeply committed to personal growth and well-being and have fostered a work-life balance culture within our agency. My leadership is grounded in strong moral values, encouraging teams to exceed their own expectations and unleash their full potential in an ethical manner. As a mentor with IDEA, I am dedicated to inspiring startups to surpass perceived limitations, embrace innovation, and create products and ideas that are globally relevant.

For the past decade, I have supported and encouraged entrepreneurship in Cyprus, making a positive impact on the startup ecosystem. I'm excited to help startups navigate the path to success and ethical growth.

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