Victor G. Efthimiades


Victor Efthimiades leads Axiom’s strategy formulation and international business development.

Victor has a 35-year tenure in strategic marketing, business development and enterprise software engineering, of which 25 years in Axiom’s leadership position, where he has delivered consistent growth and profitability. 

Victor’s professional skills cover a wide range of management, marketing and information technology practices, from the design of general business strategy, to strategic marketing, to sophisticated business models for industry verticals and the design of complex enterprise-level software solutions.  Victor has put particular emphasis on strategic business intelligence and customer loyalty management for large organizations, with an impressive portfolio of successful international engagements at leading banking institutions, retailers, travel and telecommunication companies. 

Victor has led Axiom from startup to a recognized market leader in its field, with offices in Cyprus and Switzerland, counting multiple international clients.

Prior to starting Axiom Consulting, Victor worked in engineering and sales positions at IBM Corporation, where he designed and led the implementation of multiple large-scale projects, including the development of the country’s first and largest customer loyalty programs.

Victor holds a Masters degree in Computers & Software Engineering from the National Metsovio Technical University of Athens and a Masters in Business Administration from the University of Sheffield.  He is also the recipient of numerous professional certifications, from MIT, IBM and other institutions.

Victor directs Axiom’s international business development out of the company’s headquarters in Nicosia, Cyprus.

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